The Curate Your Custom Capsule allows you to choose from the full collection. Invest in a wider range that gives you the simplicity of a clear mothering aesthetic.
ETAPE is the label redefining what maternity style looks like in 2026.
- Style Magazine
From the community
★★★★★
More of this please
ETAPE makes the clothes I've longed to wear in pregnancy and am now so excited to wear postpartum. More of this please!
★★★★★
What every woman needs to find.
The ETAPE capsule is what every woman needs to find as early in pregnancy as possible. It has kept me sane during the days where dressing feels impossible, and the quality and pieces are divine.
★★★★★
A classic for the long term.
The shorts - the quality, fit and make of these shorts, with adjustable buttons is genius for all stages of pregnancy including post-partum. The shirts - the perfect way to grow and style your way. These are now a staple in my wardrobe.
You get access to the full 9-piece range and choose exactly which pieces go into your wardrobe — no fixed combinations. Pick your sizes, add the pieces you want, and your discount is applied automatically based on how many you choose.
It's tiered: choose 3–5 pieces and save 15%, choose 6–8 and save 20%, or take the entire 9-piece range and save 30%. The more of your wardrobe you build here, the less each piece costs you.
The full range spans jeans, tailored pants, tops, and outerwear — the same pieces that make up the Casual, Classic, and Full capsules, just unbundled so you can choose your own mix instead of taking a pre-set combination.
The discount tiers start at 3 pieces. Below that, pieces are simply purchased at full price individually.
Yes. You select a size for each piece individually as you build your bundle, so tops and bottoms don't need to match if your fit differs across pieces.
Buy the size you wear when you're not pregnant. Every piece is engineered to expand through pregnancy and return to its original shape after — no need to size up for the bump.
Yes — that's the point. Every piece is designed to hold its shape through 42+ weeks and return to normal afterward, so the capsule keeps working through postpartum. The adjustable waists mean you stay comfortable whilst your body recovers - no binary choice between maternity and your old jeans.
Yes, every top in the range has a feeding-friendly design detail built in — a curved hem or a considered opening — so nursing doesn't mean reaching for something else.
The discount applies to what's in your bundle at the time of purchase. If you want to move up a tier, add the additional pieces to a single order rather than purchasing separately, since discounts don't retroactively combine across separate orders.
Start with the pieces that solve the most outfits — typically a two to three pairs of bottoms and a couple of tops — and build from there. The capsule dressing guides on the Journal walk through how to think about fewer, better pieces if you want a steer before you commit.
30 days, free returns, sizes swapped at no extra cost — the same policy as the pre-built capsules.
No, it's the same. The pre-built capsules (Casual, Classic, Full) are pre-discounted sets; Build Your Own lets you hit the same discount tiers but with the freedom to make up your own wardrobe.
