Designed in Melbourne. Tailoring first. Built to fit from 0 to 42 weeks, and every year after.
ETAPE is the label redefining what maternity style looks like in 2026.
- Style Magazine
The motherhood capsules
Fewer pieces. Every phase. Nothing to rethink at 30 weeks.
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★★★★★
More of this please
ETAPE makes the clothes I've longed to wear in pregnancy and am now so excited to wear postpartum. More of this please!
★★★★★
What every woman needs to find.
The ETAPE capsule is what every woman needs to find as early in pregnancy as possible. It has kept me sane during the days where dressing feels impossible, and the quality and pieces are divine.
— Olivia Lynch, Queensland
★★★★★
A classic for the long term.
The shorts - the quality, fit and make of these shorts, with adjustable buttons is genius for all stages of pregnancy including post-partum. The shirts - the perfect way to grow and style your way. These are now a staple in my wardrobe.
— Ocea McKenzie, Queensland
★★★★★
Every piece.
I adore every piece!
— Georgey Henshall, Victoria
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Where it began
I realised, as I tried to conceive my daughter, that if I fell pregnant I'd have nothing to wear.
Paola, USA
Lyndsay, VIC,
Olivia, QLD,
Liv, VIC
Georgey, VIC
Christina, VIC
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